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Book Publicist Susan Schwartzman
Susan Schwartzman has been in the publishing field for more than 20 years.
She began her career in book publicity in 1992 as a freelance in-house book publicist,
working for major publishers, including Workman Publishing, William Morrow,
Penguin-Putnam, Harcourt Brace, Villard, Wiley, Avon Books, Simon &
Schuster, Warner Books, Red Dress Ink, New American Library, and Downtown Press.
As an independent book publicist, Susan has promoted a wide
variety of literary and commercial fiction and nonfiction titles including
cookbooks, self-help books, business books, environmental books, health books, parenting
books, memoirs and sports books.
At Workman, where she freelanced for more than four years, Susan gained a
special expertise in promoting their outstanding line of cookbooks, handling
such award-winning authors as Steven Raichlen and Sheila Lukins.
While
freelancing at Workman, Susan handled a 20-city tour for the award-winning
MIAMI SPICE by Steve Raichlen. The Denver Post hailed it as
a "blowout promotional campaign that resulted in heavy-duty media
coverage." In addition, she helped to promote CARIBBEAN PANTRY, also by Steven Raichlen.
She also handled a nationwide
book publicity
campaign for THE MONDAY TO FRIDAY COOKBOOK by Michele Urvater,
television series host of How To Feed Your Family on $99 a Week on the TV
Food Network.
Susan briefly left freelancing to take a full-time position as Publicity
Manager for Macmillan Books. In 1997, she launched Susan Schwartzman Public
Relations. Her first client, Workman, retained her to handle a 20-city
book publicity campaign for the award-winning THE BARBECUE! BIBLE by Steven
Raichlen.
Susan went on to publicize such major cookbooks as:
 | FROM MY CHÂTEAU
KITCHEN
Anne Willan (Clarkson Potter), founder of the
famous cooking school, LaVarenne
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| A MEDITERRANEAN FEAST
Clifford A. Wright (Morrow), the James Beard Award Winner for
"Cookbook of the Year 2000"
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| ¡CEVICHE!: Seafood, Salads,
and Cocktails with a Latino Twist
Guillermo Pernot (Running Press), winner of a James Beard award in 2002 in the single subject category. |
Other noteworthy cookbook publicity campaigns include:
| FIRST
MEALS
Annabel Karmel (DK Books)
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Best American Recipes 2000
Fran McCullough (Houghton Mifflin)
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| CHOCOLATE PASSION
Tish Boyle and Tim
Moriarty (Wiley), editors of Chocolatiere Magazine
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Prairie Home Breads: 150
Splendid Recipes from America's Breadbasket
Judith Fertig (Harvard Common Press)
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| AT HOME IN THE KITCHEN:
The Art of Preparing the Foods You Love to Eat
Jorj Morgan (Cumberland Press)
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Noteworthy fiction campaigns include:
| POWER PLAY, a New York Times
Bestseller.
Joseph Finder
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| KILLER INSTINCT, a New York Times
Bestseller.
Joseph Finder
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| DIARY OF A MANHATTAN CALL GIRL
Tracy Quan (Crown)
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| PINK SLIP PARTY
Cara Lockwood
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| THY FATHER'S SON
Leo Rutman (St. Martin's)
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| CONSIDER THIS SEÑORA
Harriett Doerr (Harcourt Brace), a New York Times
Bestseller. |
Successful nonfiction book publicity campaigns comprise:
| CONVERSATIONS WITH A PEDOPHILE: In the Interests of Our Children
Dr. Amy Hammel-Zabin (Barricade Books)
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How To Sell Your Home in 5 Days
William Effros (Workman);
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The Job Family Challenge: A 9 to
5 Guide
Ellen Bravo (Wiley);
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Faust's metropolis: A History of Berlin
Alexandra Ritchie (Carroll & Graf);
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I know You Really Love Me
Doreen Orion (A memoir published
by Macmillan),
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| The Stalking of
Kristin
Pulitzer Prize- winning journalist George Lardner
(Signet)
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| The Tightwad Gazette
II
(Villard). |
| "Having written four cookbooks, I had,
unfortunately, come to expect very little from the efforts of a book
publicist. So, when The New York Cabbie Cookbook was ready to go to
press I had a rather ho-hum attitude when Susan Schwartzman first
called me. Was I ever wrong! This lady really knows how to sell a
book! I am thrilled with the response to the book and sales that can
only be attributed to her efforts." |
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Holly Garrison
co-author, The New York Cabbie Cookbook |
See why authors and publishers have been glad
they chose Susan Schwartzman Public Relations for their book publicity
campaigns.
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