Book Publicity for Authors and Publishers

“The Navy SEAL of Publicity” is what one book publicity director of a well-known publishing house called Susan Schwartzman. Renowned for her tenacity as a book publicist, she has often garnered more media attention for her clients than even they themselves expected. 

Honestly.
 

Just read what what best-selling novelist Joseph Finder has to say about Susan...
 

"The only reason I'm writing this endorsement for Susan Schwartzman is because I like her.  The truth is, I really don't want to write this.

See, I want to keep her to myself.

Susan Schwartzman is the best independent freelance book publicist in the business.  How do I know this?  Well, I've hired other book publicists, including some of the biggest names in the business, and they got me nothing, or next to nothing.

But this time I hired Susan.  Thank God.  There's no one like her.

She booked me on major TV and radio shows in each of my tour cities.  She got me a review in Cosmopolitan magazine.  She got me on CNN Headline News and on CNBC.  And the list goes on and on.
 
She's able to do all this because she's smart, creative, incredibly persistent, always thinking of interesting angles - and she doesn't take no for an answer. She was also able to work really well with my in-house publicists, which was crucial.
    
You're thinking, “Sure, you're a New York Times bestselling novelist, it's easy for her.”  Wrong.  It's really hard to get publicity for writers of fiction.  Most publicists strike out. But not Susan. In fact, one of the biggest reasons I hit the New York Times bestseller list this year was because of Susan's extraordinary publicity efforts.
 
If she'll take you on, you simply can't do better."

—Joseph Finder,  New York Times bestselling author of Power Play, Killer Instinct, Company Man, Paranoia, and High Crimes.
 

Susan Schwartzman Public Relations specializes in book publicity campaigns for publishers and authors. Dynamic, aggressive yet affordable book publicity campaigns designed to enhance visibility in today's extremely competitive market are her hallmark.

Her extensive media contacts and expertise enables authors to maximize their exposure in a marketplace where public recognition is a key element of success.

She provides personalized attention to authors, offering book publicity strategies custom-tailored for each book. By closely working one-on-one with authors and publishers, she is always there to answer any questions they may have and to facilitate media events.

Book publicity campaigns commonly include national and local radio and television, author tours, newspaper and magazine feature coverage, review coverage, Internet publicity, press releases and media kits. Book publicity consultations are also offered on a project-by-project basis.

Susan Schwartzman Public Relations represents both literary fiction and commercial fiction as well as nonfiction titles covering a broad range of subjects: mysteries and thrillers, food, self-help, health and fitness, business and finance, social issues, true crime, current affairs, history, parenting, environmental issues,  memoirs, photography, internet, sports.  Her book publicity campaigns have also featured several bestselling authors and award-winning books.

In addition, Susan often speaks at writer's conferences including New England Crime Bake 2008 (sponsored by Mystery Writers of America), The New York City Pitch and Shop Conference, and The BackSpace Writer's Conference.

Susan is also a regular contributor to Writer Unboxed, a website devoted exclusively to the craft and business of fiction writing, and has just published an article for Your Shelf Life.

MEDIA PLACEMENTS

Her indefatigable efforts have often resulted in her clients getting top national and local media coverage including:

Susan Schwartzman Public Relations has in addition promoted books by or for major publishing houses, including:

Simon and Schuster, Houghton Mifflin, St. Martin's Press, McGraw-Hill, Bantam Books,   HarperCollins, Crown,  Wiley, Workman, Fodors, DK Books, American Management Association, Macmillan, William Morrow, Lake Isle Press, Harvard Common Press, History Publishing Company, Carroll & Graf, Clarkson Potter, Red Dress Ink, Mira, Willow Creek Press, Running Press, Cumberland House.

Susan Schwartzman has also promoted books by top academic publishing houses such as:

Yale University Press,  New York University Press, University of Oklahoma Press, Michigan State University Press,  University of California Press, University Press of Kansas, Thomson Course Technology.

BOOK PUBLICITY CAMPAIGNS

Book publicity campaigns for bestselling authors and award-winning authors  include: POWER PLAY and KILLER INSTINCT (winner of the International Thriller Writers Award for Best Novel) by New York Times bestselling author Joseph Finder (St. Martin's Press),  A MEDITERRANEAN FEAST by Clifford A. Wright (Morrow), winner of the James Beard Award for Cookbook of the Year 2000; and THE BARBECUE! BIBLE by Steven Raichlen (Workman), winner of an IACP/Julia Child Award

Among the many titles, Susan Schwartzman Public Relations has promoted or is promoting include:

TELEVISION SERIES

PRIMAL GRILL^® with Steven Raichlen
Steven Raichlen (PBS;  2009)
(Based on his cookbooks and in conjunction with the 10th  Anniversary Edition of The Barbecue! Bible)

GENERAL NON-FICTION:

RECLAIM YOUR NEST EGG: Take Control of Your Financial Future
Ken Kamen with Dale Burg (Wiley, October 2010)

COMMON SENSE CARE: A Parent's Guide to a Harmless ER Visit
Vincent D'Amore, M.D., FACEP (Strategic Book Publishing,  September 2010)

RED NOVEMBER: Inside The Secret U.S.-Soviet Submarine War
W. Craig Reed (William Morrow, May 2010)

19 WAYS TO SURVIVE:  Small Business Strategies for a Tough Economy
Lynn and Philip Spry (Self Counsel Press, April 2010)

THE INTELLIGENT WOMAN'S GUIDE TO ONLINE DATING
*And She Lived Happily Ever After
Dale Koppel, PhD (Peterman, Samuelson Publishing, LLC)

HOMELAND SECURITY: How Washington Politicians Have Made America Less Safe
Retired FBI agents Kathleen M. Puckett & Terry D. Turchie; (History Publishing Co.; September 2008)

               

OPTING OUT: Why Women Really Quit Careers and Head Home
Pamela Stone (University of California Press)

FICTION - GENERAL:

The Barbary Pirates
William Dietrich (Harper, April 2010)

OVERKILL
Eugenia Lovett West (St. Martin's Publishing Group,  2009)

THE SECOND DEATH OF GOODLUCK TINUBU
Michael Stanley (HarperCollins, 2009)

THE GOODBYE COUSINS
Maggie Leffler (Bantam Books, 2009)

Lust, Loathing and a Little Lip Gloss (House Hunting Can Be Murder)
Kyra Davis (Mira, 2009)

THE TRICKING OF FREYA
Christina Sunley (St. Martin's, 2009)

THE KING OF SWORDS
Nick Stone (Penguin)

         

POWER PLAY (a New York Times bestseller)
Joseph Finder (St. Martin's)

KILLER INSTINCT (a New York Times bestseller)
Joseph Finder (St. Martin's)

THE GUILTY
Jason Pinter (Mira)

THE DISTANCE FROM NORMANDY
Jonathan Hull (St. Martins)

HEALTH AND FITNESS:

FOOD FRAY: Inside the Controversy Over Genetically Modified Food
Lisa H. Weasel, PhD (Amacom)

              

COOKBOOKS and FOOD SHOWS:

SEAFOOD ALLA SICILIANA: Recipes and Stories from a Living Tradition
Toni Lydecker (Lake Isle Press; September 2009)

PRIMAL GRILL^® with Steven Raichlen
Steven Raichlen (PBS; June 2009)
(Based on his cookbooks and in conjunction with the 10th  Anniversary Edition of The Barbecue! Bible)

EASY GLUTEN-FREE BAKING
Elizabeth Barbone (Lake Isle Press; February 2009)

SIMPLY IN SEASON: Recipes That Celebrate Fresh, Local Foods In The Spirit of More-with-Less
Mary Beth Lind and Cathleen Hockman-Wert (Herald Press, June 2009)

Yolele: Recipes from the Heart of Senegal
Pierre Thiam (Lake Isle Press, October 2008)

               

The New African-American Kitchen
Angela Shelf Medearis  (Lake Isle Press)

QUICK & KOSHER: Recipes from the Bride Who Knew Nothing (Nov. 2007)
Jamie Geller (Feldheim Publishiers)

RAISING THE SALAD BAR: Beyond Leafy Greens -- Inventive Salads with Beans, Whole Grains, Pasta, Chicken and More
Catherine Walthers (Lake Isle Press)

OCEAN FRIENDLY CUISINE: Sustainable Seafood Recipes from the World's Finest Chefs
James Fraioli (Willow Creek Press)

MOM AND ME COOKBOOK
Annabel Karmel (DK)

FIRST MEALS: Fast, Healthy and Fun Foods to Tempt Infants and Toddlers (Revised 2004 Edition)
Annabel Karmel (DK)

THE NEW YORK CABBIE COOKBOOK
Mary Ellen Winston and Holly Garrison (Running Press)

THE WAY WE COOK: Recipes from the New American Kitchen
Sheryl Julian & Julie Riven (Houghton Mifflin)

Please visit our testimonials page to see what other authors and publishers have to say about the success they've had with Susan Schwartzman's book publicity campaigns.

To learn more about how Susan Schwartzman Public Relations can design a book publicity campaign that's right for your next book, please call her today at 877-833-4276.
 

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