The only reason I'm
writing this endorsement for Susan Schwartzman is because I like her. The
truth is, I really don't want to write this.
See, I want to keep her to myself.
Susan Schwartzman is the best independent freelance book publicist in the
business. How do I know this? Well, I've hired other book publicists,
including some of the biggest names in the business, and they got me
nothing, or next to nothing.
But this time I hired Susan. Thank God. There's no one
like her.
She booked me on major TV and radio shows in each of my tour cities. She
got me a review in Cosmopolitan magazine. She got me on CNN Headline News
and on CNBC. And the list goes on and on.
She's able to do all this because she's smart, creative, incredibly
persistent, always thinking of interesting angles - and she doesn't take
no for an answer. She was also able to work really well with my in-house
publicists, which was crucial.
You're thinking, “Sure, you're a NYT bestselling novelist, it's easy for
her.” Wrong. It's really hard to get publicity for writers of fiction.
Most publicists strike out. But not Susan. In fact, one of the biggest
reasons I hit the New York Times bestseller list this year was because of
Susan's extraordinary publicity efforts.
If she'll take you on, you simply can't do better. |
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Joseph Finder, New York Times bestselling author of Killer
Instinct, Company Man, Paranoia, and High Crimes.
|
| Smartest phone call I've made
all Spring was to you, Susan! |
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Steven Raichlen, bestselling author of The
Barbecue! Bible and host of PBS' Primal Grill - Season 2
|
| I can't recommend Susan
Schwartzman enough. She gets you noticed by all the right people, in
all the right places. I will definitely be calling on her again. |
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Nick Stone
author, The King of Swords and Mr. Clarinet |
My co-author and I have published two
books during the past two years based upon our combined 60+ years of
experience with the FBI prior to our retirement in the spring of 2001.
The first book, Hunting the American Terrorist, the FBI's War on
Homegrown Terror, was published in September, 2007. We depended
upon the publisher to exclusively handle the PR for the book. The
publisher hired a PR firm that promised at least 10 radio spots with
top stations in various markets around the country as well as
television and print media exposure. The firm was awful. We did have
one appearance on Fox and Friends in New York and did 3 or 4 radio
shows, but did not get any printed media exposure at all for our
efforts. Repeated attempts to coordinate with the firm and get better
results failed, with representatives making themselves difficult to
reach and generally unhelpful and unconcerned.
So, when our second book, Homeland Insecurity, How Washington
Politicians have Made America Less Safe, was nearing publication
this past September, we decided to hire our own PR firm and through a
reference located Susan Schwartzman. The results speak for themselves.
Between September, 2008 and as recently as three weeks ago, my
co-author and I have done approximately four dozen radio interviews in
markets throughout the country, to include NPR and several of the top
shows in a number of cities; made the rounds of all of the major
network affiliate morning shows in Washington, D.C. ; Seattle, and the
San Francisco Bay area; and have seen several tremendous reviews in
the print media about the book, including an online review by
Publisher's Weekly and an article in the Huffington Post.
The best thing about all of this has been that Homeland Insecurity has
ranked in the top ten percent of Amazon since it was published and
Hunting the American Terrorist, with a foreword by former FBI Director
Louis Freeh has bounced back into the top ten percent of Amazon
rankings as well. Recently, both books placed in the top 100 for a
brief period in the law enforcement and/or political category in
Amazon. As a result my co-author, Kathleen Puckett and I have signed
an agreement to become Adjunct Professors with Alliant International
University, where we will conduct domestic and international terrorism
seminars on a broad array of topics. (All a direct result of Susan's
hard work and efforts on our behalf).
While the work that Susan Schwartzman did speaks for itself,
the intangible aspect of working with her is less obvious unless you
are there. Susan is a person of the utmost integrity, has a great
sense of humor under all kinds of pressures, never gives up in her
efforts to contact and then re-contact a multitude of people at radio,
television, and print media organizations, and is tirelessly dedicated
to helping her clients get everything (and more) than they pay for. My
co-author and I are hoping to publish a third book sometime late this
year. We sincerely hope that Susan will have the time to take us on as
clients once again.
We have the highest respect for her, and have absolutely no hesitation
in providing our highest recommendation to you. |
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Terry D. Turchie & Kathleen M. Puckett, Phd,
former FBI Agents, authors of Homeland Insecurity
|
| If I hadn't had a publicist before you, I
would have known you were good - no, make that great - but I may not
have realized that you are truly head and shoulders above. Anyone can
say they're great, but so far, you have been the one who has come
through. Right from the beginning, I felt that you had a handle on how
to get the message out, and you've not disappointed. Thank you so
much! |
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Dale Koppel, PhD.,
author, The Intelligent Woman's Guide to Online Dating
|
I can wholeheartedly recommend Susan.
She is a one-woman PR SWAT team. I was very pleased with her work.
She got me several TV appearances in several cities (including major
markets like Boston and Chicago), as well as national print coverage.
She was incredibly well organized, and very much available to me
whenever I needed her. My emails to her were always returned within
hours, if not sooner. From the outset, she was very honest about the
markets that would be toughest (N.Y. and L.A.), but worked her tail
off to try and get me coverage in even those difficult markets.
My book is geared towards a niche market. My publisher is huge but
didn't have the desire to concentrate on promoting my little book.
Susan stepped in and filled the void perfectly, getting word out to my
audience in a way that would never have happened without her. Her
price is more than fair; I absolutely got my money's worth in her
excellent work. |
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Elise Allen
author, The Traveling Marathoner: A Complete Guide to Top U.S.
Races and Sightseeing on the Run
|
| When I first hired Susan Schwartzman my
expectations of her were high. She managed to exceed every single one
of them. She got me so many placements, interviews and book signings
that it literally became difficult to keep them all straight. My
agent summed it up nicely when she told me that the smartest business
move I ever made was to hire Susan Schwartzman. |
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Kyra Davis
author, Sex, Murder And A Double Latte
|
Like many first time authors I had no
idea of what to expect from a publicist, but Susan assured me that she
would give my book the attention it deserves. That she did and more.
Susan arranged numerous radio interviews and had the book reviewed in
nationally known newspapers. I look forward to hiring her again for my
next book.
|
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Mitchell A. Yockelson
author, Borrowed Soldiers: Americans Under British Command, 1918
|
| I've been thinking that it might be time
for some of [our authors] to consider hiring a publicist. The reason I mention
this is that one of our newest writers Kyra Davis whose first book
SEX, MURDER AND A DOUBLE LATTE has the best publicist I've ever seen.
Red Dress Ink has done a lot of publicity on their own...but Susan has gotten Kyra on talk
shows, book signings all over the country―and in
Europe...Suffice it to say Kyra is going to be big and I think a lot
of it has to do with the great help of her publicist. Of course, like the rest of you,
that she is talented and has written a
great book goes without saying. In any case I thought some of you
might greatly benefit by talking with Susan to get specific
information directly from her. She has not asked me to email anyone,
but I am so impressed I'm taking it upon myself to pass along her
information...I'm sure she'd be happy to answer any questions you
might have. Just let her know you're with our agency. Warm regards
to all, Irene |
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Irene Krass, Principal
Krass Literary Agency
|
| "Susan Schwartzman is fabulous! She took
my book to exceptional heights due to her talent, tenacity and
tremendous contacts. Her vision was exact and her ability to juggle
the two million balls of media attentions was phenomenal. I know for a
fact half the readers would never have even heard of my book had
it not been for Susan Schwartzman and her incredible publicity. She
came well recommended from a friend who wrote a bestseller, and even
as thrilled as he was with her wonderful work, words could not
describe the heart and brains she puts into her everlasting efforts." |
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Dr. Amy Hammel-Zabin
author, Confessions With A Pedophile: In the Interests of Our Children
|
| It's been a pleasure working
with Susan. She really goes the extra mile- make that extra ten miles-
for her clients. In an era when the publishing industry is
contracting, you really need someone like Susan behind your book. She
can make all the difference for your success. |
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Linda Weasel, Ph.D.
author, Food Fray
professor, Portland State University |
| "When in search for a publicist to help
launch my new and updated version of Bloodtypes, Bodytypes and You, I
was given your name by a very credible source. Little did I realize at
the time, what a huge return I was going to get for my money. As an
author in need of publicity and visibility in the media you have
certainly exceeded all of my expectations. Booking me on CNN Headline
News and CNN Radio and then sending me out on that 6 city
tour—Atlanta, Houston, Dallas, Phoenix, San Diego and Denver—where you
managed to book me on every ABC, CBS, NBC, and FOX affiliate had
allowed me to accomplish all my objectives! You are unequivocally the
most tenacious and aggressive publicist in the business. See you with
my next book." |
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Dr. Joseph Christiano, N.D., C.N.C
author, Bloodtypes, Bodytypes, and You
|
| "Susan is a book publicity dynamo who was
able to uncover promotional opportunities that would otherwise seem
farfetched for a piece of fiction - TV, radio, newspaper interviews,
Susan pursued them all. Even six months after my book was published,
Susan was still capable of drumming up interest from high profile
sources. Best of all, I felt like Susan was always looking out for me.
Next time I won't wait until the book has been out a few months -
she'll be working her magic for me the minute the book hits the
shelves." |
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Jennifer O'Connell
author, Bachelorette #1
|
"Having written four cookbooks, I had,
unfortunately, come to expect very little from the efforts of a book
publicist. So, when The New York Cabbie Cookbook was ready to go to
press I had a rather ho-hum attitude when Susan Schwartzman first
called me. Was I ever wrong! This lady really knows how to sell a
book! I am thrilled with the response to the book and sales that can
only be attributed to her efforts.
|
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Holly Garrison
co-author, The New York Cabbie Cookbook
|
| "Launching your book? Going on
tour to promote it? Susan Schwartzman not only knows the business like the
back of her hand, but she also turns up surprises and spots hidden
opportunities. Susan is a bundle of energy and knows how to get results." |
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Anne Willan
author, From My Château Kitchen
Founder of LaVarenne Cooking School
www.lavarenne.com
|
| "Susan Schwartzman is the hardest-working
book publicist in the business. She simply won't take 'no' for an answer. She did
a superb job promoting Miami Spice and The Barbecue! Bible." |
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Steven Raichlen
author, The Barbecue! Bible
www.barbecuebible.com
|
"Susan is a dynamo, an
author's dream publicist, who is boundless in her energy. Susan is
efficient, communicative, inventive, and creative in her presentation of an
author and an unqualified asset for any author needing representation."
|
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Clifford A. Wright
author, A Mediterranean Feast
www.cliffordawright.com
|
| "Susan Schwartzman knows everybody, contacts
everybody, and schmoozes everybody until she gets you where you need to be
on national television, radio, and print. Her professional approach helps
get the attention of producers, editors, and writers. She is genuinely
excited about the projects she takes on, and her positive energy is
catching." |
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Judith Fertig
author, Prairie Home Breads: 150 Splendid Recipes From America's
Breadbasket
|
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"Susan
Schwartzman helped me to achieve one of my toughest goals--a third printing
of my novel, DIARY OF A MANHATTAN CALL. As a first-time
novelist, I needed a well-informed, diligent book publicist. Susan is that
publicist! She is more than a miracle worker--she is a hard-working team
player who gives 150% to her authors." |
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Tracy Quan
author, Diary of a Manhattan Call Girl
www.tracyquan.net
|
"Susan has great contacts in the industry and she works incredibly hard
for all her authors. Despite the difficulty of marketing fiction, she got
me into print, television and radio spots, and didn't give up until she
felt like I'd had a certain level of exposure. I'd recommend Susan to any
author hoping to improve sales."
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Cara Lockwood
author, Pink Slip Party
|
|
"Susan
Schwartzman is a public relations expert who works diligently to promote my
books to everyone who will listen. Beyond that, she is a caring, sensitive
professional who is a true "foodie" at heart. Her ability to pick up the
phone and talk to radio and television producers in minutes, as well as her
unique and wide range of promotional opportunities has put my book in front
of countless numbers of cookbook lovers which in turn has impacted book
sales. I am fortunate to be among her list of most accomplished clients." |
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Jorj Morgan
author, At Home In The Kitchen: The Art of Preparing the Foods
You Love to Eat
www.jorj.com
|
"I
am a host
of a cable cooking show in Arlington Texas (Dallas/Ft. Worth Metroplex area)
called Cookin' with Carol. It is a real pleasure to work with Susan
Schwartzman and the authors she represents. Susan's work ethic is apparent
from her initial enthusiasm and knowledge about the authors she represents
which then flows throughout the entire process with continued enthusiasm,
dedication and professionalism. Her authors have mirrored the same work
ethic and provided our show with exciting and informative presentations.
And Susan keeps on top of the progress of scheduling the interview, which I
am sure her cookbook authors appreciate. Considering all of this it is easy
to see why Susan Schwartzman of Susan Schwartzman Public Relations is so
successful."
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Carol Ritchie
host, Cookin' With Carol
www.cookinwithcarol.com
|
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"During the
few years I have known Susan electronically, she has been a great source of
knowledge and help to me. With her background and list of books, she has
relieved me of a lot of headaches as she guided me in focusing on subjects
and authors so I could develop an hour-long show that was entertaining and
informative to the listening audience. She has been invaluable to me."
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Dolores Kostelini
Host, The Happy Cook Radio Program
|
"Susan
Schwartzman is a P.R. Dynamo. She knows book publicity inside and out, has
developed strong relationships with the right people and, without question,
works her plan. She is good. Real good! And I highly recommend her."
|
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Bob Burg
co-author, Gossip: Ten Pathways To Eliminate It From Your Life And Transform
Your Soul |
