Book Publicity for Authors and Publishers
“The
Navy SEAL of Publicity” is what one book publicity director of a
well-known publishing house called Susan Schwartzman. Renowned for her
tenacity as a book publicist, she has often garnered more media attention
for her clients than even they themselves expected.
Honestly.
Just read what what
best-selling novelist Joseph Finder has to say about Susan...
"The only reason I'm
writing this endorsement for Susan Schwartzman is because I like her. The
truth is, I really don't want to write this.
See, I want to keep her to myself.
Susan Schwartzman is the best independent freelance book publicist in the
business. How do I know this? Well, I've hired other book publicists,
including some of the biggest names in the business, and they got me
nothing, or next to nothing.
But this time I hired Susan. Thank God (and M. J. Rose). There's no one
like her.
She booked me on major TV and radio shows in each of my tour cities. She
got me a review in Cosmopolitan magazine. She got me on CNN Headline News
and on CNBC. And the list goes on and on.
She's able to do all this because she's smart, creative, incredibly
persistent, always thinking of interesting angles - and she doesn't take
no for an answer. She was also able to work really well with my in-house
publicists, which was crucial.
You're thinking, “Sure, you're a New York Times bestselling novelist, it's easy for
her.” Wrong. It's really hard to get publicity for writers of fiction.
Most publicists strike out. But not Susan. In fact, one of the biggest
reasons I hit the New York Times bestseller list this year was because of
Susan's extraordinary publicity efforts.
If she'll take you on, you simply can't do better."
—Joseph Finder, New York Times bestselling author of Power
Play, Killer
Instinct, Company Man, Paranoia, and High Crimes.
Susan Schwartzman Public Relations specializes in
book publicity campaigns for publishers and authors. Dynamic,
aggressive yet affordable book publicity campaigns designed to enhance visibility in
today's extremely competitive market are her hallmark.
Her
extensive media contacts and expertise enables authors to maximize their
exposure in a marketplace where public recognition is a key element of
success.
She provides personalized attention to authors,
offering book publicity strategies custom-tailored for each book. By
closely working one-on-one with authors and publishers, she is always
there to answer any questions they may have and to facilitate media
events.
Book publicity campaigns commonly include national and local radio and
television, author tours, newspaper and magazine feature coverage, review
coverage, Internet publicity, press releases and media kits. Book
publicity consultations are also offered on a project-by-project basis.
Susan Schwartzman Public Relations represents both
literary fiction and commercial fiction as well as nonfiction titles
covering a broad range of subjects: mysteries and thrillers, food, self-help,
health and fitness, business and finance,
social issues, true crime, current affairs, history, parenting, environmental
issues, memoirs, photography, internet, sports. Her book publicity campaigns have
also featured several bestselling authors and award-winning books.
In addition, Susan often speaks at writer's
conferences including New England Crime
Bake 2008 (sponsored by
Mystery Writers of America),
The New York City Pitch
and Shop Conference, and The BackSpace
Writer's Conference.
Susan is also a regular contributor to
Writer Unboxed, a
website devoted exclusively to the craft and business of fiction writing,
and has just published an article for
Your Shelf Life.
MEDIA PLACEMENTS
Her indefatigable efforts have often resulted in her clients getting
top national and local media coverage including:
Susan Schwartzman Public Relations has in addition promoted books
by or for major publishing houses, including:
Simon and Schuster, Houghton Mifflin, St. Martin's Press, McGraw-Hill,
Bantam Books, HarperCollins, Crown, Wiley, Workman, Fodors, DK Books,
American Management Association, Macmillan, William Morrow, Lake Isle Press, Harvard Common Press,
History Publishing Company, Carroll &
Graf, Clarkson Potter, Red Dress Ink, Mira, Willow Creek Press, Running Press,
Cumberland House.
Susan Schwartzman has also promoted books by top academic publishing
houses such as:
Yale University Press, New York
University Press, University of Oklahoma Press, Michigan State University Press, University of
California Press, University Press of Kansas, Thomson Course Technology.
BOOK PUBLICITY CAMPAIGNS
Book publicity campaigns for bestselling authors and award-winning
authors include: POWER PLAY and KILLER INSTINCT
(winner of the International Thriller Writers Award for Best Novel) by New York Times
bestselling author Joseph Finder (St. Martin's Press), A MEDITERRANEAN FEAST by Clifford A. Wright
(Morrow), winner of the James Beard Award for Cookbook of the Year 2000;
and
THE
BARBECUE! BIBLE by Steven Raichlen (Workman), winner of an IACP/Julia
Child Award
Among the many titles, Susan Schwartzman Public
Relations has promoted or is promoting include:
TELEVISION SERIES
PRIMAL GRILL®
with Steven Raichlen
Steven Raichlen (PBS; June 2009)
(Based on his cookbooks and in conjunction with the 10th Anniversary
Edition of The Barbecue! Bible)
GENERAL NON-FICTION:
ANATHEMA: AMERICA'S WAR ON MEDICINE—A Veteran Doctor Offers A Cure
For What Ails America's Health Care System
Michael Pryce, M.D. (Fall 2009)
HERE'S WHAT YOU DO!: Your Economic Survival Guide
Robert D. Beadles (July 2009)
THE INTELLIGENT WOMAN'S GUIDE TO ONLINE DATING
*And She Lived Happily Ever After
Dale Koppel, PhD (Peterman, Samuelson Publishing, LLC)
HOMELAND SECURITY: How Washington Politicians Have Made America Less
Safe
Retired FBI agents Kathleen M. Puckett & Terry D. Turchie; (History
Publishing Co.; September 2008)
OPTING OUT: Why Women Really Quit Careers and
Head Home
Pamela Stone (University of California Press)
HEALTH AND FITNESS:
FOOD FRAY: Inside the Controversy Over Genetically Modified Food
Lisa H. Weasel, PhD
(Amacom)
COOKBOOKS:
SEAFOOD ALLA SICILIANA: Recipes and Stories from a Living Tradition
Toni Lydecker (Lake Isle Press; September 2009)
PRIMAL GRILL® with Steven
Raichlen
Steven Raichlen (PBS; June 2009)
(Based on his cookbooks and in conjunction with the 10th
Anniversary Edition of The Barbecue! Bible)
EASY GLUTEN-FREE BAKING
Elizabeth Barbone (Lake Isle Press; February 2009)
SIMPLY IN SEASON: Recipes That Celebrate Fresh,
Local Foods In The Spirit of More-with-Less
Mary Beth Lind and Cathleen Hockman-Wert (Herald
Press, June 2009)
Yolele: Recipes from the Heart of Senegal
Pierre Thiam (Lake Isle Press, October 2008)
The New African-American Kitchen
Angela Shelf Medearis (Lake Isle Press)
QUICK & KOSHER: Recipes from the Bride Who Knew
Nothing
(Nov. 2007)
Jamie Geller (Feldheim Publishiers)
RAISING THE SALAD BAR: Beyond Leafy Greens -- Inventive Salads with Beans,
Whole Grains, Pasta, Chicken and More
Catherine Walthers (Lake Isle Press)
OCEAN FRIENDLY CUISINE: Sustainable Seafood Recipes from the World's
Finest Chefs
James Fraioli (Willow Creek Press)
MOM AND ME COOKBOOK
Annabel Karmel (DK)
FIRST MEALS: Fast, Healthy and Fun Foods to Tempt Infants and Toddlers
(Revised 2004 Edition)
Annabel Karmel (DK)
THE NEW YORK CABBIE COOKBOOK
Mary Ellen Winston and Holly Garrison (Running Press)
THE WAY WE COOK: Recipes
from the New American Kitchen
Sheryl Julian & Julie Riven (Houghton Mifflin)
FICTION - GENERAL:
OVERKILL
Eugenia Lovett West
(St. Martin's Publishing Group; November 2009)
THE SECOND DEATH OF GOODLUCK TINUBU
Michael Stanley (HarperCollins; 2009)
THE GOODBYE COUSINS
Maggie Leffler (Bantam Books; 2009)
Lust, Loathing and a Little Lip
Gloss (House Hunting Can Be Murder)
Kyra Davis (Mira; 2009)
THE TRICKING OF FREYA
Christina Sunley (St. Martin's; 2009)
THE
KING OF SWORDS
Nick Stone (Penguin)
POWER PLAY
(a New York Times bestseller)
Joseph Finder (St. Martin's)
KILLER INSTINCT
(a New York Times bestseller)
Joseph Finder (St. Martin's)
THE GUILTY
Jason Pinter (Mira)
THE DISTANCE FROM NORMANDY
Jonathan Hull (St. Martins)
"Along the way all the people I met -
producers, store owners where I was doing events, media escorts, knew
everything about me and my book and there was not one misstep.
Everyone had my book, was expecting me, etc.
What she got -was - I think short of miraculous. Other firms I have
worked with were not proactive the way she is. When they got nothing
on their first pitch they were done. When I offered to come up with a
second pitch they weren't interested.
She was.
She's just tireless. Including coming to my house over the weekend to
shoot pix of me because one TV show wanted them.
She called me over the weekend, at night and early in the mornings
while I was on tour to make sure everything was going smoothly.
My tour was one of the best publicity events I've had and Susan is
one of the best if not the best - publicist I have worked with.
She is a pro and performed!"
―M.J. Rose,
author, The Delilah Complex
Please visit our testimonials page to see what other authors and
publishers have to say about the success they've had with Susan
Schwartzman's book publicity campaigns.
To learn more about how Susan Schwartzman Public Relations can design a
book publicity campaign that's right for your next book, please call her
today at 877-833-4276.
