Book publicist Susan Schwartzman does her best to make sure her book publicity campaigns get her clients the results they deserve. Here is what authors and publishers have to say about her:
—Isa Adney, Community College Success
RE: Recommendation/Susan Schwartzman Publicist
Short Answer: Hire her now.
Long Answer: I was an award-winning publisher and editor for twenty years. I hired and fired many independent publicists. I interviewed eight before hiring Susan Schwartzman. There are no guarantees for how much or what kind of coverage you might receive. If anyone offers you such guarantees, run in the opposite direction. A publicist’s job is difficult and time consuming and filled with rejection. The best you can hope for is someone who does the job and doesn’t give up and is always thinking about new approaches and pitches and makes the follow-up calls and e- mails. Susan is such a publicist. Tireless. Driven. Passionate.
If you want to see what she did for me and my debut novel The Never-Open Desert Diner, just Google it and or go to my website www.jamesandersonauthor.com What she was able to do for me was a kind of miracle, that included a successful national tour, television and radio appearances, feature stories and print reviews across the US, including The New York Times Book Review. My publisher was small, but Susan’s hard work and success eventuated in the novel being picked up by Random House and republished. Publication Date: March 22nd.
My experience should not be used as a standard. Results vary. You never know. What I do know, and can certainly attest, is that Ms. Schwartzman knows her job and how to do it well and she does it as well as it has ever been done. Such an advocate is difficult to find and worth the effort and expense.
—James Anderson, author of The Never-Open Desert Diner
My name is Eric Burkhart, and in the Spring of 2015, I published my memoir. Having no previous experience in the world of publishing and book sales, I sought advice from two friends who had both published successful books. Both friends stressed to me the importance of a good publicist, and fortunately for me, both included Susan Schwartzman in their short lists of persons to contact. After roughly thirty minutes reviewing the many positive commentaries from satisfied former clients, I wasted no time in sending Susan an email.
One thing you will notice immediately is that Susan is very professional. She puts a great deal of import on punctuality and following agreed-upon schedules. When I first spoke with Susan about representing me, it was obvious that had plenty of clients engaged at that time. Even though she was very busy, she agreed to read my memoir, and a few days later after necessary conversations regarding fees, Susan agreed to be my Publicist. Frankly, I was very pleased the reasonable rates; it’s obvious she truly enjoys her work. We were able to discuss every part of my book within a few days of our initial introduction. When an author experiences that much dedication early on, it really helps build a strong, positive relationship with the Publicist.
When putting together the book tour, which can include radio and both live and taped television interviews, Susan keeps the client involved. She crafted a scheduled that suited my existing obligations and did wonders keeping the interviewers and myself from being inconvenienced. Susan realized early on that because of an long-term medical issue, sometimes I have difficulty remembering schedules and appointments. This was never an issue. Every day that I had an interview scheduled, my morning began with an early email reminder from Susan, and a bit later a polite inquiry to confirm that I didn’t need anything. As for the schedule itself, I told Susan that I wanted a variety of media outlets. She and so decided together that it would be best if we chose travel locations that were not limited to certain parts of the country, but Susan did arrange cities that were home to the right demographic for my memoir, which was based on my career in the CIA.
Because of a non-fault car accident, I was obliged to re-schedule one interview. Otherwise, the schedule was a huge success, not to mention non-stressful and loads of fun, which was an unexpected bonus. It also helped that the media personalities with whom I worked all spoke highly of Susan, who has s reputation of following through and always be dependable.
As for book sales, my memoir went from falling through the cracks to regularly peeking in the top five percent of numerous Amazon book sales categories. In fact, the interviews that Susan provided brought along thousands and thousands of reliable, daily listeners, and these folks went out and bought my book after my appearances. Susan never failed to de-brief me after the interviews, and is very careful to ensure that her authors are treated courteously and with deference. Also, Susan is extremely intelligent, which allowed her to understand many issues within my memoir that an average person may have been obliged to research.
To sum up my experience working with Susan Schwartzman, I can state unequivocally that her involvement with my book made the difference between success and failure. Remember that Susan probably declines many more clients than she accepts. Be prepared for Susan to expect from you just as much interest in the success of your book as she is expending. Thank goodness some folks can still conduct business with friendliness and accountability.
—Eric Burkhart, author of MUKHABARAT, BABY: My Life as a Wartime Spy for the CIA
“Your talent is not for publicity; your talent is your interest and authentic empathy for people, and the language that makes them live, in the world and on the page. You combine that with the work ethic of a longshoreman and the intelligence of a beloved college professor and then you have a Susan Schwartzman, publicist.”
—James Anderson, author of The Never-Open Desert Diner
As the publisher of a very small press, I haven’t used a publicist in the past. I assumed I could do anything that a publicist could do. I was mistaken, however, and I learned just how valuable a knowledgeable and tenacious publicist can be. Susan Schwartzman made a believer out of me. She knows how to market, and she knows the people who can have an impact on sales. She knows how to get reviews in the right places, how to arrange for author events, how to get media coverage wherever an event is scheduled, how to acquire radio and television and newspaper coverage, how to advise on cover art and interior design, how to handle a social media campaign (with her husband’s help), and how to just be there when you feel uptight or nervous. I am convinced that our recent book’s success – easily the best-selling book I’ve released in my twenty years as a publisher – is largely attributable to Susan’s indefatigable energy and hard hard work. I would recommend her to any publisher, large or small, or to any author who wants to give his or her book the best chance it can have.
— Jack Estes, Publisher, Pleasure Boat Studio and Caravel Mystery Books
“As the New Year rolls in I reflect back on 2014 and what an amazing year it was for me. What stands out most is my great fortune at having found you as an agent for book publicity. So often, you went above and beyond what I expected and the results were deeply satisfying to me. Being a professional, as you are, requires doing a good job, but you did so much more. You put your heart and soul into the job and believed in me and my book and for that I am eternally grateful. Your work set my book on a progressive path that is bound to last for quite a while.”
–Amy Lewis Bear, author of FROM CHARM TO HARM: The Guide to Spotting, Naming and Stopping Emotional Abuse in Intimate Relationships
“As a first time author of Lipstick in Afghanistan (Simon &Schuster), the daunting task of getting noticed looms large, unless of course you’re lucky enough to be referred to Susan Schwartzman. Simply put – Susan Schwartzman is the real deal. Wending her way through the mystifying maze of necessary publicity, she finds the best possible interviews in print and electronic media and manages to get her clients the first rate mention all authors need. Local and nationally syndicated television were just the beginning and were soon supplemented by high profile print interviews. Suddenly people knew who I was. More importantly, they knew my book. I can’t imagine being on this journey with anyone else. If you’re in the market for a book publicist, Susan Schwartzman is – for my money, the only game in town.”
—Roberta Gately, Lipstick in Afghanistan
Smartest phone call I’ve made all Spring was to you, Susan!
—Steven Raichlen, bestselling author of The Barbecue! Bible and host of PBS’ Primal Grill – Season 2
“I have never met a more hard working woman than Susan! She is completely dedicated to the success of her clients and she really gets it. One thing I like best is that she under promises and over delivers. In a world where the opposite is usually true, she is a breath of fresh air. Susan has been so successful because she always puts the client first, giving 100% and working tirelessly to see that they get great exposure. We have had other publicists, but never one as great as her. She is now, and will remain “OUR”publicist for books to come.”
Judy Gaman, author of AGE TO PERFECTION
—Judy Gaman, author of Age to Perfection and the Stay Young Show, www.stayingyoungshow.com
As a debut author, I needed to make the most of promoting my book—all of the others I would write, could very well depend on the first book’s success. I also knew that I would require a persistent publicist who would be exceptionally dedicated to getting attention for my work. Within a few weeks, I discovered Susan, a no-nonsense public relations veteran, with a demonstrable track record for putting her clients in the limelight.
Here’s a sample of what Susan accomplished for my title: She targeted a regional campaign commensurate with the location of my book, booked several television shows, including additional dynamic/attention-getting venues, which were over-the-top fun. In these days of fewer book signings, Susan secured dates at coveted bookstores, landed radio interviews and book reviews, plus arranged a month-long blog tour. It all took time to come together, but in close consultation with me, Susan arranged an energetic three-state tour, where I spent a busy, rewarding week on the road. The behind-the-scenes effort this took on Susan’s part, required an inordinate amount of follow-up, but she is unrelenting. As I discovered, Susan is on top of everything. And should she be silent on the other end of emails, it won’t be for long! Likely, she’ll soon surface with good news.
I appreciated Susan’s assertive approach to everything she pursued on my behalf – I can truthfully say, she possesses an honorable work ethic.
I am now working on publishing another book and it’s reassuring to know that I can count on Susan to help me promote this one, too. Yes, I will work with Susan again – there’s something about having a good experience that attracts repeat business. If you’re looking for someone to agree with everything you say, this is not Susan. But if you want someone to put you on the path to getting recognized, and that’s what we all want, then that’s Susan Schwartzman – professional and thorough. In a sentence: She knows her way around.
Thank you, Susan – I have gained a friend in the process!
—Jo-Ann Costa, author, The Bequest of Big Daddy
I asked Susan to do something that wasn’t very easy: to get publicity for a book that had been out nine months. She targeted public radio stations and had me so busy doing interviews with outlets around the country that you would have thought the book had just been published. Not only that, but she monitored many of the broadcasts and offered advice about what worked and what didn’t. The experience helped me sharpen my message and turn me into a more effective public speaker. Susan gets the job done.
– Jim Auchmutey, author of The Class of ’65: A Student, a Divided Town, and the Long Road to Forgiveness
Susan Schwartzman is the best friend an author can have. She knew exactly how and where to market my book: Sleeping With Mortals: The Story of a New York Mistress. Thanks to her tenacity and expertise, I’ve given countless interviews – including spots on national television, high-end radio programs, AOL’s homepage, and even the COVER of a large New York newspaper! Sleeping With Mortals has now been optioned to be made into a film by a major Hollywood producer. I will absolutely be working with Susan again and again. If you are lucky enough to have Susan interested in your book, do not hesitate! Work with her!!! It will be the best thing you can do for your book.
—Cathrine Goldstein, author, Sleeping With Mortals: The Story of a New York Mistress
Working with Susan was one of the best decisions I have made. As a first time author the one on one attention was invaluable. I had no prior media experience but Susan took time to coach me in preparation for upcoming interviews- whether it be radio or television. She secured numerous live and taped radio and television bookings so as a word of advice, be prepared to be on the go! I’m appreciative to have worked with Susan and I’m more than confident you will feel the same. Due to her diligence I’ve still been receiving requests for interviews even though the campaign has ended!
—Elle Benet, author, They Made Me Do It: A Cult Survivor’s Memoir of Life After The Cult
I came to Susan months after the publication of my book, feeling frustrated at the lack of television and larger-market coverage I’d received for what I felt was a very topical, newsworthy issue. Despite the fact that the book had been on the market a bit too long to generate publication buzz, Susan agreed to work with me on a small television and radio media tour. She wrote an incredible pitch and doggedly followed up with producers, scoring great interviews on local TV and radio in 5 major markets. She was also always there for me when I had questions, and her years of experience made her a fabulous mentor and partner in effective publicizing my work. I can’t recommend her highly enough – she is tough, smart, and gets the job done. Exactly what you want and need in a book publicist.
—Suzanne Barston, author, Bottled Up: How the Way We Feed Babies Has Come to Define Motherhood, and Why It Shouldn’t
There are really no words that can express the appreciation I have for Susan Schwartzman. Her Care, Knowledge, Professionalism and Connections make her a huge step above the rest. Susan is a person you can trust to get the job done. You will be successful with Susan on your Team, she is special!
—Philip Devitte, author, Follow Your Heart
I am so glad that I hired Susan as my publicist–the media campaign she put together was extensive and surpassed my expectations. Susan arranged four television interviews, a fantastic print review, and so many radio interviews that I’ve lost count. She was professional, made herself available anytime I had a question or idea, and was such a pleasure to work with. The Boston Press Tour that she scheduled for me was a highlight of publishing my book. Thank you Susan!
—Molly Guptill, author, The Myth of Ephraim Tutt: Arthur Train and His Great Literary Hoax
As I completed my book, I studied marketing and thought I knew how to publicize my work. But it was Susan Schwartzman who got the radio and TV interviews. Susan was very supportive as I dipped my toes into the promotional marketplace. She seems to know who the “gentle” interviewers are so you have some good experiences as you get initiated into the media world.
Susan is knowledgeable and tenacious about getting a book exposed to the media. She is easy to work with. Avalanche and Gorilla Jim, Appalachian Trail Adventures and Other Tails is the interesting and humorous adventure of a lifetime that is getting known thorough the efforts of Susan Schwartzman.
During the course of our relationship I have on many occasions said: “Thanks Susan.”
—Al Dragon, author, Avalanche and Gorilla Jim
After working with 2 publicists, spending a lot of money and being disappointed with the results, I was ready to give up completely. By sheer luck, I came across Susan Schwartzman. I read her reviews from past clients and I reluctantly decided to give her a try. Let me just say that Susan got me results in the first month that my previous TWO publicists couldn’t get me in one year! She’s the REAL DEAL! Susan has a lot of experience and knows what will attract the attention of the media.
Susan spends the extra time to constantly followup with her pitches, which is extremely important to get media bookings. And while other publicists seem to take on any client(and charge them a lot of money) whether they feel they can get publicity or not, Susan doesn’t take on any client unless she feels confident she can get publicity for them. This is rare in the business!
Anyone who has worked with publicists before knows that publicity doesn’t come cheap. Susan’s fees are very reasonable and she usually overdelivers. You simply won’t find a better publicist that can get you publicity at ANY price.
If you’ve been disappointed with publicists before who have charged you high retainers and never did much, you need to contact Susan Schwartzman. Better yet, feel free to contact ME first!
—David Che, Total Law of Attraction
“Susan Schwartzman is fantastic. She secured an exceptional amount of high profile TV, radio and print placements for me for both of my books, Quick & Kosher Recipes From The Bride Who Knew Nothing and Quick & Kosher Meals in Minutes. Susan generated incredible buzz around the “Kosher Rachael Ray” persona which has made me famous. Susan’s belief in me and support extended to her pitches and I believe that coupled with her professionalism and experience resulted in great success. I will definitely be calling Susan for book 3!”
—Jamie Geller, author, Quick and Kosher: Meals in Minute
Susan Schwartzman is the hardest-working book publicist in the business. She simply won’t take ‘no’ for an answer. She did a superb job promoting Miami Spice and The Barbecue! Bible.
—Steven Raichlen, author, The Barbecue! Bible, www.barbecuebible.com
Hiring Susan Schwartzman, an independent publicist, is the most important investment I’ve ever made. She runs her own business, something I can relate to, and we didn’t do a cookie-cutter book launch. It’s important to get it right the first time…”
—Tracy Quan, author, Diary of a Manhattan Call Girl (Go to Shecky’s.com for the full interview)
Hey Susan, I can’t begin to tell you how much I appreciate you going the distance for me. If I’m giving you a Ph.D. for your level of expertise and dedication, my former publicists would be in elementary school…..and I even spent a good deal of money with them. I swore to myself if my last publicist was a bust, I wouldn’t work with another one. And she was a bust. But something inside me said there had to me an ‘honest’ publicist out there. So I went searching online and your name came up. You’ve been called the ‘Navy Seal of Publicity’ and I agree with that 100%.
So far, I haven’t looked back and I intend to keep moving forward. Any publicity and money generated from the coming weeks I plan on putting back towards more publicity with you…Thanks so much for your dedication. You’re one of a kind in your field!
—David Che, Total Law of Attraction
When I first hired Susan Schwartzman my expectations of her were high. She managed to exceed every single one of them. She got me so many placements, interviews and book signings that it literally became difficult to keep them all straight. My agent summed it up nicely when she told me that the smartest business move I ever made was to hire Susan Schwartzman.
—Kyra Davis, author, Sex, Murder And A Double Latte
Susan delivers “smashed down and running over” on her promises. I am delighted that she agreed to represent me and my first novel. She is indefatigable in her efforts, precise in her scheduling, and honest in her business practice. If publicists were ranked from one to five stars Susan deserves a six star rating in the pantheon of the publishing industry. Many thanks and Godspeed, Susan!”
—Jeff McCune, Mutual Destruction (a Stitch and Sandy Leslie novel)
“Susan Schwartzman helped me to achieve one of my toughest goals–a third printing of my novel, DIARY OF A MANHATTAN CALL. As a first-time novelist, I needed a well-informed, diligent book publicist. Susan is that publicist! She is more than a miracle worker–she is a hard-working team player who gives 150% to her authors.”
—Tracy Quan, author, Diary of a Manhattan Call Girl, www.tracyquan.net
I can’t recommend Susan Schwartzman enough. She gets you noticed by all the right people, in all the right places. I will definitely be calling on her again.
—Nick Stone, The King of Swords and Mr. Clarinet
I’ve been thinking that it might be time for some of [our authors] to consider hiring a publicist. The reason I mention this is that one of our newest writers Kyra Davis whose first book SEX, MURDER AND A DOUBLE LATTE has the best publicist I’ve ever seen. Red Dress Ink has done a lot of publicity on their own…but Susan has gotten Kyra on talk shows, book signings all over the country―and in Europe…Suffice it to say Kyra is going to be big and I think a lot of it has to do with the great help of her publicist. Of course, like the rest of you, that she is talented and has written a great book goes without saying. In any case I thought some of you might greatly benefit by talking with Susan to get specific information directly from her. She has not asked me to email anyone, but I am so impressed I’m taking it upon myself to pass along her information…I’m sure she’d be happy to answer any questions you might have. Just let her know you’re with our agency. Warm regards to all, Irene
—Irene Krass, Principal, Krass Literary Agency
Susan was a powerful and passionate advocate of my book, ‘A Benevolent Virus’. Her advice was invaluable and her support was constant. She lent her years of experience to my work of spiritual fiction and, with her great drive and enthusiasm, succeeded in exceeding the publicity targets that we had agreed upon at the outset. I would recommend Susan to any author.
—Francis O’Brien, author, Benevolent Virus
Susan works very hard and is very good at what she does!
—Ken Kamen, President, Mercadien Asset Management, author, Reclaim Your Nest Egg: Take Control of Your Financial Future
“Susan Schwartzman is fabulous! She took my book to exceptional heights due to her talent, tenacity and tremendous contacts. Her vision was exact and her ability to juggle the two million balls of media attentions was phenomenal. I know for a fact half the readers would never have even heard of my book had it not been for Susan Schwartzman and her incredible publicity. She came well recommended from a friend who wrote a bestseller, and even as thrilled as he was with her wonderful work, words could not describe the heart and brains she puts into her everlasting efforts.”
—Dr. Amy Hammel-Zabin, author, Confessions With A Pedophile: In the Interests of Our Children
My co-author and I have published two books during the past two years based upon our combined 60+ years of experience with the FBI prior to our retirement in the spring of 2001. The first book, Hunting the American Terrorist, the FBI’s War on Homegrown Terror, was published in September, 2007. We depended upon the publisher to exclusively handle the PR for the book. The publisher hired a PR firm that promised at least 10 radio spots with top stations in various markets around the country as well as television and print media exposure. The firm was awful. We did have one appearance on Fox and Friends in New York and did 3 or 4 radio shows, but did not get any printed media exposure at all for our efforts. Repeated attempts to coordinate with the firm and get better results failed, with representatives making themselves difficult to reach and generally unhelpful and unconcerned.
So, when our second book, Homeland Insecurity, How Washington Politicians have Made America Less Safe, was nearing publication this past September, we decided to hire our own PR firm and through a reference located Susan Schwartzman. The results speak for themselves. Between September, 2008 and as recently as three weeks ago, my co-author and I have done approximately four dozen radio interviews in markets throughout the country, to include NPR and several of the top shows in a number of cities; made the rounds of all of the major network affiliate morning shows in Washington, D.C. ; Seattle, and the San Francisco Bay area; and have seen several tremendous reviews in the print media about the book, including an online review by Publisher’s Weekly and an article in the Huffington Post.
The best thing about all of this has been that Homeland Insecurity has ranked in the top ten percent of Amazon since it was published and Hunting the American Terrorist, with a foreword by former FBI Director Louis Freeh has bounced back into the top ten percent of Amazon rankings as well. Recently, both books placed in the top 100 for a brief period in the law enforcement and/or political category in Amazon. As a result my co-author, Kathleen Puckett and I have signed an agreement to become Adjunct Professors with Alliant International University, where we will conduct domestic and international terrorism seminars on a broad array of topics. (All a direct result of Susan’s hard work and efforts on our behalf).
While the work that Susan Schwartzman did speaks for itself, the intangible aspect of working with her is less obvious unless you are there. Susan is a person of the utmost integrity, has a great sense of humor under all kinds of pressures, never gives up in her efforts to contact and then re-contact a multitude of people at radio, television, and print media organizations, and is tirelessly dedicated to helping her clients get everything (and more) than they pay for. My co-author and I are hoping to publish a third book sometime late this year. We sincerely hope that Susan will have the time to take us on as clients once again.
We have the highest respect for her, and have absolutely no hesitation in providing our highest recommendation to you.
—Terry D. Turchie & Kathleen M. Puckett, PhD, former FBI Agents, authors of Homeland Insecurity
If I hadn’t had a publicist before you, I would have known you were good – no, make that great – but I may not have realized that you are truly head and shoulders above. Anyone can say they’re great, but so far, you have been the one who has come through. Right from the beginning, I felt that you had a handle on how to get the message out, and you’ve not disappointed. Thank you so much!
—Dale Koppel, PhD.,author, The Intelligent Woman’s Guide to Online Dating
I can wholeheartedly recommend Susan. She is a one-woman PR SWAT team. I was very pleased with her work. She got me several TV appearances in several cities (including major markets like Boston and Chicago), as well as national print coverage. She was incredibly well organized, and very much available to me whenever I needed her. My emails to her were always returned within hours, if not sooner. From the outset, she was very honest about the markets that would be toughest (N.Y. and L.A.), but worked her tail off to try and get me coverage in even those difficult markets.
My book is geared towards a niche market. My publisher is huge but didn’t have the desire to concentrate on promoting my little book. Susan stepped in and filled the void perfectly, getting word out to my audience in a way that would never have happened without her. Her price is more than fair; I absolutely got my money’s worth in her excellent work.
—Elise Allen, author, The Traveling Marathoner: A Complete Guide to Top U.S. Races and Sightseeing on the Run
Like many first time authors I had no idea of what to expect from a publicist, but Susan assured me that she would give my book the attention it deserves. That she did and more. Susan arranged numerous radio interviews and had the book reviewed in nationally known newspapers. I look forward to hiring her again for my next book.
—Mitchell A. Yockelson, author, Borrowed Soldiers: Americans Under British Command, 1918
It’s been a pleasure working with Susan. She really goes the extra mile- make that extra ten miles- for her clients. In an era when the publishing industry is contracting, you really need someone like Susan behind your book. She can make all the difference for your success.
—Linda Weasel, Ph.D., author, Food Fray, Professor, Portland State University
“When in search for a publicist to help launch my new and updated version of Bloodtypes, Bodytypes and You, I was given your name by a very credible source. Little did I realize at the time, what a huge return I was going to get for my money. As an author in need of publicity and visibility in the media you have certainly exceeded all of my expectations. Booking me on CNN Headline News and CNN Radio and then sending me out on that 6 city tour—Atlanta, Houston, Dallas, Phoenix, San Diego and Denver—where you managed to book me on every ABC, CBS, NBC, and FOX affiliate had allowed me to accomplish all my objectives! You are unequivocally the most tenacious and aggressive publicist in the business. See you with my next book.”
—Dr. Joseph Christiano, N.D., C.N.C, author, Bloodtypes, Bodytypes, and You
“Susan is a book publicity dynamo who was able to uncover promotional opportunities that would otherwise seem farfetched for a piece of fiction – TV, radio, newspaper interviews, Susan pursued them all. Even six months after my book was published, Susan was still capable of drumming up interest from high profile sources. Best of all, I felt like Susan was always looking out for me. Next time I won’t wait until the book has been out a few months – she’ll be working her magic for me the minute the book hits the shelves.”
—Jennifer O’Connell, author, Bachelorette #1
“Having written four cookbooks, I had, unfortunately, come to expect very little from the efforts of a book publicist. So, when The New York Cabbie Cookbook was ready to go to press I had a rather ho-hum attitude when Susan Schwartzman first called me. Was I ever wrong! This lady really knows how to sell a book! I am thrilled with the response to the book and sales that can only be attributed to her efforts.
—Holly Garrison, co-author, The New York Cabbie Cookbook
“Launching your book? Going on tour to promote it? Susan Schwartzman not only knows the business like the back of her hand, but she also turns up surprises and spots hidden opportunities. Susan is a bundle of energy and knows how to get results.”
—Anne Willan, author, From My Château Kitchen, Founder of LaVarenne Cooking School, www.lavarenne.com
“Susan is a dynamo, an author’s dream publicist, who is boundless in her energy. Susan is efficient, communicative, inventive, and creative in her presentation of an author and an unqualified asset for any author needing representation.”
—Clifford A. Wright, author, A Mediterranean Feast, www.cliffordawright.com
“Susan Schwartzman knows everybody, contacts everybody, and schmoozes everybody until she gets you where you need to be on national television, radio, and print. Her professional approach helps get the attention of producers, editors, and writers. She is genuinely excited about the projects she takes on, and her positive energy is catching.”
—Judith Fertig, author, Prairie Home Breads: 150 Splendid Recipes From America’s Breadbasket
“Susan has great contacts in the industry and she works incredibly hard for all her authors. Despite the difficulty of marketing fiction, she got me into print, television and radio spots, and didn’t give up until she felt like I’d had a certain level of exposure. I’d recommend Susan to any author hoping to improve sales.”
—Cara Lockwood, author, Pink Slip Party
“Susan Schwartzman is a public relations expert who works diligently to promote my books to everyone who will listen. Beyond that, she is a caring, sensitive professional who is a true “foodie” at heart. Her ability to pick up the phone and talk to radio and television producers in minutes, as well as her unique and wide range of promotional opportunities has put my book in front of countless numbers of cookbook lovers which in turn has impacted book sales. I am fortunate to be among her list of most accomplished clients.”
—Jorj Morgan, author, At Home In The Kitchen: The Art of Preparing the Foods You Love to Eat, www.jorj.com
“I am a host of a cable cooking show in Arlington Texas (Dallas/Ft. Worth Metroplex area) called Cookin’ with Carol. It is a real pleasure to work with Susan Schwartzman and the authors she represents. Susan’s work ethic is apparent from her initial enthusiasm and knowledge about the authors she represents which then flows throughout the entire process with continued enthusiasm, dedication and professionalism. Her authors have mirrored the same work ethic and provided our show with exciting and informative presentations. And Susan keeps on top of the progress of scheduling the interview, which I am sure her cookbook authors appreciate. Considering all of this it is easy to see why Susan Schwartzman of Susan Schwartzman Public Relations is so successful.”
—Carol Ritchie, host, Cookin’ With Carol, www.cookinwithcarol.com
“During the few years I have known Susan electronically, she has been a great source of knowledge and help to me. With her background and list of books, she has relieved me of a lot of headaches as she guided me in focusing on subjects and authors so I could develop an hour-long show that was entertaining and informative to the listening audience. She has been invaluable to me.”
—Dolores Kostelini, Host, The Happy Cook Radio Program
“Susan Schwartzman is a P.R. Dynamo. She knows book publicity inside and out, has developed strong relationships with the right people and, without question, works her plan. She is good. Real good! And I highly recommend her.”
—Bob Burg, co-author, Gossip: Ten Pathways To Eliminate It From Your Life And Transform Your Soul