Susan Schwartzman Public Relations

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Book Publicity Campaign Highlights

 

PRIMAL GRILL – Season 2 (PBS)
Steven Raichlen

Entertainment Weekly; Entertainment Weekly.com; People Magazine, The Chicago Sun-Times; Chicago Tribune; Boston Globe; St. Paul Pioneer Press; The Miami Herald; San Diego; Palm Beach Post; Minneapolis Star Tribune

FOOD FRAY: Inside the Controversy Over Genetically Modified Food
Lisa Weasel, PhD

The Miami Herald; Eating Well Magazine; The Oregonian; Common Ground Magazine; Conscious Choice; Mother Nature Network; Talen Plus Green; Grist.com; Edible Portland; The Leonard Lopate Show (WNYC AM/FM, NY); NPR (WOJB-FM, Wisconsin & Minnesota); (Mike Feder Show (Sirius, nationally syndicated); Cultural Shocks with Barry Lynn (national); The Lars Larson Show (national, Westwood One); Cable Radio Network (national); The Right Balance (Accent Radio, Florida and regional); Healthquest (WURD-AM, Philadelphia); The Good Food Show (KCRW-FM, NPR Santa Monica & Beverly Hills); Think Radio (NPR, KERA-FM Dallas);  “Connects” (KCTS-TV, a Seattle PBS affiliate); The Ron and Don Show (KIRO-AM, Seattle); Conversations with Lizz Sommers (KISW, Seattle); The 2 O’Clock Show (KPA-AM, Washington); AM Northwest (KATU-TV AM, an ABC affiliate, Portland); Midwest Options (KOGA-AM & KMCX-FM, Nebraska, Colorado, & Kansas); Morning Show with Tron (KCMN-AM, Colorado Springs); KBOO-FM, Portland; The Good News Health Show (KLGO-AM); Let’s Get Healthy (KCJE-AM)

OCEAN FRIENDLY CUISINE
James Fraioli

The New York Times; Essence of Emeril; Seattle Times; Associated Press; Food Talk with Rocco DiSpirito; Saveur; The Larry Miller Show (Wisconsin Public Radio); The Gene Burns Show (KGO-AM, San Francisco); Wildlife Conservation Magazine; California Homes

SEX, MURDER AND A DOUBLE LATTE
Kyra Davis

The New York Times; The Washington Post; San Francisco Chronicle; Newsday; Philadelphia Inquirer; Cosmopolitan; Ebony; Savoy; Upscale; Black Issues Book Review; Romantic Times; Today’s Black Woman; Associated Press Network; Denver Post;  Boston Herald; The Seattle Post-Intelligencer; Detroit Free Press; The Oregonian; Santa Cruz Sentinel; Complete Woman; Jewish Times; Jewish Journal of Greater LA; The Daily Buzz; The Touch (ABC Radio Network)

KILLER SUMMER
Lynda Curnyn

The Washington Post; The Philadelphia Inquirer; The Daily Buzz; Newsday; Jim and Kim Morning Show “Book on the Beach” segment (WKJY, NY); Morning Show (WRIV-AM, NY); www.newyorkcool.com

DRESS REHEARSAL
Jennifer O’Connell

US Weekly (“Hot Book Pick”); Boston Herald, Life, Complete Woman; Today’s Chicago Woman

BACHELORETTE #1
Jennifer O’Connell

CNN Headline News; NY Daily News; Fox Good Day Atlanta; WB 11 In The Morning (NYC); Rosie and Greg Show (KGO-AM, San Francisco); Hollywood Hernandez Show (ABC Radio Network); Rick Barber Show (KOA-AM, Dever); KYW-AM Morning Show (Philly)

THE NEXT BIG THING
Joanna Edwards

US Weekly “Hot Pick;” Life Magazine; Complete Woman; National TV: “The Daily Buzz;” For Me

THE NEW YORK CABBIE COOKBOOK
Mary Ellen Winston and Holly Garrison (Running Press):

Sarah’s Secrets (TV Food Network); The New York Daily News (front page spread of the food section); Living It Up! with Ali and Jack (CBS); Time Out New York.

CONVERSATIONS WITH A PEDOPHILE
Dr. Amy Hammel-Zabin (Barricade Books):

The O’Reilly Factor (two appearances); The John Walsh Show; The G. Gordon Liddy Show (two appearances); The Jim Bohannon Show (two appearances); Comcast’s “It’s Your Call with Lynn Doyle”; Wisconsin Public Radio.

(Note: Our book publicity campaign attracted the attention of the State Attorney General of Illinois, who asked Dr. Zabin to testify as an expert witness at a public hearing regarding the lifetime supervision of pedophiles.)

CHAIRSHOTS: Winning Life’s Wrestling Matches
Bobby “The Brain” Heenan (Sports Publishing):

The Dennis Miller Show; Fox & Friends; ABC Eyewitness News (New York); WB11 in the Morning in New York.

DIARY OF A MANHATTAN CALL GIRL
Tracy Quan (Crown):

New York Times (twice), New York Post, Newsday, The Observer (front page), The Daily News, The Washington Post, The O’Reilly Factor, Court TV (twice), CNN “The Edge with Paula Zahn”, WOR’s Joan Hamburg Show and New York & Co.

¡CEVICHE!: Seafood, Salads, and Cocktails with a Latino Twist
Guillermo Pernot (Running Press):

“Martha Stewart Living” TV, Associated Press, The Philadelphia Inquirer, The Seattle Post-Intelligencer, The Houston Chronicle, The Boston Herald.
PRAIRIE HOME BREADS: 150 Splendid Recipes from America’s Breadbasket
Judith Fertig (Harvard Common Press):

“Cooking Live!” with Sarah Moulton, The Associated Press, The The New York Daily News, Newsday, The Chicago Tribune (selected as one of the top ten cookbooks of the year), The Baltimore Sun, The Cincinnati Enquirer and over ten radio food shows throughout the country.
A MEDITERRANEAN FEAST
Clifford Wright (William Morrow):

James Beard Award Winner for “Cookbook of the Year 2000”, NPR’s “Fresh Air”, The Philadelphia Inquirer, The Seattle Post-Intelligencer and Esquire Magazine.
FROM MY CHÂTEAU KITCHEN
Anne Willan (Clarkson Potter):

The New York Times, The Washington Post, The Seattle Times, and The Seattle-Post Intelligencer.

THE BARBECUE! BIBLE
Steve Raichlen (Workman):

More than 400,000 copies in print. “Good Morning America”, “CBS This Morning”, The New York Times Magazine and NPR’s “Fresh Air.”
MIAMI SPICE
Steve Raichlen (Workman):

The Today Show (shot live at a Miami beach), The New York Times Magazine, The New York Times Book Review, NPR’s “Weekend Edition” and CNN.
FIRST MEALS: Fast, Healthy and Fun Foods to Tempt Infants and Toddlers
Annabel Karmel (DK Publishing):

The Today Show, Time and Newsweek.

CHOCOLATE PASSION
Tish Boyle and Tim Moriarty (Wiley):

“Weekend Today (National), TVFN “In Food Today,” USA Today, Associated Press, Gannett News Service, The Denver Post (front page of the Food Section), The Philadelphia Inquirer, Woman’s Day and Country Living.
SPECIALFAVORS.COM. A wedding website by Running Press Book Publishers:

Featured in the following publications: Bride’s, Elegant Weddings, For the Bride by Demetrios and Bridal Guide

I KNOW YOU REALLY LOVE ME
Dr. Doreen Orion (Macmillan):

People Magazine, Larry King, Sally Jessy Raphael and Montel Williams

FINDING SERENITY IN THE AGE OF ANXIETY
Robert Gerzon (Macmillan)
Oprah Winfrey
FAUST’S METROPOLIS: A History of Berlin
Alexandra Richie (Carroll & Graf)

The Jim Leher News Hour, NPR’s Talk of the Nation, WNYC-AM “New York & Company” and WGN-AM “The David Brudnoy Show”

“Susan has great contacts in the industry and she works incredibly hard for all her authors. Despite the difficulty of marketing fiction, she got me into print, television and radio spots, and didn’t give up until she felt like I’d had a certain level of exposure. I’d recommend Susan to any author hoping to improve sales.”

Cara Lockwood
author, Pink Slip Party

Click here to see a more detailed description of our book publicity campaigns

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